Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past two decades, the brand's sales have been lackluster as customers skipped out on door-to-door selling--first in favor of department stores, then later ecommerce. The legacy beauty brand's recently instilled global chief marketing officer, Kristof Neirynck,...
Avon's CMO Says It's Been 'Deprived' of Brand Investment. Now It's Back With a Bang
AdWeek - 27 Jan 2023 09:30
Founded in 1886, Avon is older than women's right to vote in the U.K. and U.S. But for the past two decades, the brand's sales have been lackluster as customers skipped out on door-to-door selling--first in favor of department stores, then later ecommerce. The legacy beauty brand's recently instilled global chief marketing officer, Kristof Neirynck,...
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